HealthEdge Presenting "Five Steps to Market Reinvention: Supporting ACOs, Exchanges and Other Reform Initiatives" at the 2012 Texas Association of Health Plans Conference

Burlington, MA, October 2, 2012 —HealthEdge®, provider of the only modern, enterprise-class software platform for healthcare payors, today announced thatExecutive Vice President Ray Desrochers will deliver a breakfast briefing titled, “Five Steps to Market Reinvention: Supporting ACOs, Exchanges and Other Reform Initiatives,” at the 2012 Texas Association of Health Plans (TAHP) Managed Care Conference and Trade Show. The presentation will offer those in attendance – key healthcare executives and decision makers in Texas – a roadmap for organizations looking for ways to reduce costs, engage members and support next-generation healthcare business models.

“We understand that payors are facing a market that is currently undergoing a period of unprecedented change. Business as usual is no longer an option, and reducing costs, engaging members and supporting next-generation healthcare business models are the top priorities,” said Desrochers. “TAHP members will come away from the presentation with actionable insights into how they can evaluate and reinvent their technology infrastructures, and leverage modern software to succeed in today’s ever-changing healthcare marketplace.”

For those who wish to attend the presentation at the 2012 Texas Association of Health Plans Managed Care Conference and Trade Show, it will be held on Tuesday, October 9th at 9:00 AM in Ballroom H at the Westin La Cantera in San Antonio. For those who are unable to attend, a copy of the presentation will be available after the conference.

Please email This email address is being protected from spambots. You need JavaScript enabled to view it. for more information or stop by Booth 26 at the show.

About the Texas Association of Health Plans (TAHP)

TAHP represents health insurers and other related healthcare entities operating in Texas. TAHP, founded in 1987 represents the health care industry’s commitment to improving healthcare for Texans. TAHP brings together industry leadership to develop answers to the critical healthcare issues in Texas. The association does this through continuous communication with its members, industry and community stakeholders, as well as with representatives of the legislature and state agencies. TAHP is dedicated to advocating for public and private healthcare issues that improve access, value and quality of care for many Texans.

About HealthEdge

HealthEdge® provides the only modern, enterprise-class software platform for healthcare payors. Using the patented, award-winning HealthRules software suite, health plans, health insurance companies and other payors can finally respond to new business opportunities and market changes in hours, not months or years, while drastically reducing both IT and operational costs. Leveraging an investment of over $125 million, HealthRules is the most modern, scalable and cost-effective technology in the industry. HealthEdge is the only choice for payors to survive and thrive in the emerging healthcare economy. For more information, visit www.healthedge.com.