Record Attendance Drives 2014 HealthEdge User Conference To New Heights

Keynote speakers Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Homemade, Inc., share insights on building a lasting brand in a crowded market

Burlington, Mass. – May 29, 2014 – HealthEdge®, provider of the only integrated financial, administrative and clinical platform for healthcare payors, today announced record attendance for its 2014 User Conference. Customers using every product within the HealthRules® product suite met to discuss how to leverage the company’s modern, next-generation technology platform to meet the challenges of a rapidly-changing healthcare marketplace.

“There was a tremendous amount of energy and enthusiasm at this year’s HealthEdge User Conference,” said conference attendee Tim Thull, senior vice president and chief information officer of Medica. “Significant industry change is something we are all facing, and modern technology solutions like HealthRules are needed to solve many of our rapidly-evolving business challenges.”

This important annual event, held in Miami, Florida brought together customers from across the country to discuss how they are solving many of the critical issues facing today’s payors. These included the need to drastically reduce administrative costs, attract and retain customers, create internal and external transparency, provide actionable information to everyone involved in the care equation, address new regulatory requirements and meet evolving member and provider needs.

Keynote speakers Ben Cohen and Jerry Greenfield are the men behind one of the most talked-about and least conventional success stories in American business. Ben and Jerry shared with attendees the keys to building a lasting, meaningful brand in a crowded consumer market while harnessing the power of social responsibility and creative management. From their first Ben and Jerry’s Homemade ice cream parlor in Burlington, Vermont, to a $300 million ice cream empire, Ben and Jerry’s story of changing the status quo to bring new and innovative products to market was well-received by the audience, which is using HealthRules technology to accomplish similar goals within the healthcare marketplace.

“The excitement and ideas generated during the 2014 HealthEdge User Conference are indicative of what can be accomplished when a disruptive technology like HealthRules is adopted by payors looking to meet the challenges of today’s healthcare economy,” said Rob Gillette, chief executive officer of HealthEdge. “We look forward to continuing to work closely with our customers, as they leverage the HealthRules product suite to achieve their business goals.”

Speakers at the 2014 HealthEdge User Conference included:

  • Kimberly Branson, Vice President, Business Architecture & Strategy, Medica
  • Constance Sjoquist, Vice President, Optum
  • Paul Faculjak, MA PT, Director, Integrated Care Management, and Tom Hensley, Manager, Integrated Care Management Presbyterian Health Plan
  • Jim Slubowski, Senior Vice President, Healthcare, HighPoint Solutions
  • Vaughn Kauffman, Principal, and Chris Joyce, Director, PricewaterhouseCoopers
  • Cynthia Porter, Founder and President, Porter Research

In addition to the conference’s keynote and customer case study presentations, the event featured a number of interactive market, company and product sessions including:

  • Case studies on leveraging technology as the catalyst for business transformation
  • Sessions on enabling a rapid response to HIX demands and opportunities and the role of technology in the new healthcare economy
  • Presentations on population health and the convergence of information through technology
About HealthEdge

HealthEdge® provides modern, disruptive technology that delivers for the first time, a suite of products that enables healthcare payors to leverage new business models, improve outcomes, drastically reduce administrative costs and connect everyone in the healthcare delivery cycle. Our next-generation enterprise product suite, HealthRules®, is built on modern, patented technology and is delivered to customers via the HealthEdge Cloud or on-site deployment. An award-winning company, HealthEdge empowers payors to capitalize on the innovations, challenges and opportunities that await in the new healthcare economy. For more information, visit