Measuring IT Investment From A Risk Mitigation Approach (Rather Than ROI)
Most buyers of healthcare/health insurance IT are, by nature, risk-averse. There are very legitimate reasons for concern: IT infrastructure is expensive, complex organizations are structurally resistant to change, system implementations are prone to unforeseen challenges, and benefit expectations are difficult to realize.
In summary, a daunting situation!
How do I create a stand-alone ROI from all of that!?
There is a more critical measure than ROI. It is a question of risk mitigation.
The risk of inertia can be many times greater than the risk of embracing change. Competitive market forces and the ever-expanding role of government guidance/oversight are constant. Failure to keep up (by investing in people and infrastructure) is unforgiving, and the price to be paid is steep and sometimes fatal.
Key market-drivers that if not sufficiently addressed (and thus high-risk items) include:
- The underlying foundation migration of B2B business that is becoming more C2C member-centric
- The data and process challenges associated with payer/provider integration
- Overall transparency demands while adhering to privacy requirements
- Constant growth and change of regulations and compliance
At some point in time, the amount of road remaining for “investment modernization” of existing organizational structure, use of data/business intelligence, and legacy technology is depleted. Ultimately the risk of minimal maintenance, or worse, doing nothing, is by far greater than “taking the big transformational jump.”
How do I minimize the risk of “Transformation Supported Through Big IT Investment?”
First, there must be a recognition that this is not just an IT initiative. Forward-looking, well-defined, and measurable strategic business objectives must be clearly articulated.
Second, the rollout of an operations transformation plan that includes people, process support (and yes, underlying technology) MUST be developed and aligned with strategic objectives.
Third, while the effort is large, segmenting into integrated, bite-sized chunks is essential for buy-in and monitoring activities that all constituents won’t necessarily embrace. Some of these bite-sized chunks might include:
- A listing and prioritization of key foundation-based (versus transaction-driven) transformation goals
- An agile/collaborative model that acknowledges all key stakeholders and does not let perfection get in the way of progress
- The development of a new company approach, where the benefits of the transformed environment can be both realized (due to fewer legacy barriers) and identified by wary stakeholders
In summary, acknowledging and developing the framework to measure both the tangible and abstract rewards associated with risk mitigation (versus a singular focus on the “supposed hard numbers of ROI”) will provide a much better mechanism for developing and recognizing the benefits of the investment value proposition.
About the Author
Forward-thinking health plans must embrace change to take advantage of opportunities created by market dynamics. The HealthRules® Solution Suite enables health plans to confidently and creatively address changes by leveraging native functionality and high levels of automation to minimize normal business operation disruptions.