Consumer Survey Insights: Costs, Communication & Customer Service
With the growth of consumerism in healthcare, health insurers must evolve engagement strategies to meet customer demands and expectations. Health plans want to create better experiences for their members while keeping costs low and focusing on growth strategies. However, member satisfaction remains a top challenge for health plan executives.
To capture perspectives on critical factors, such as what impacts member satisfaction and what consumers look for in a health plan, HealthEdge commissioned an independent study of 3,000 insured adults across the country.
In this webinar, Peter Brown, Executive Director, Product Management and Development, Aetna, Inc., Kathleen Ellmore, Co-Founder and Managing Director, Engagys, and Diane Pascot, Director of Sales Solutions at HealthEdge discuss key findings from the survey, dive into the behaviors and beliefs of health insurance consumers and how they have evolved in recent years, and provide valuable insights into current industry trends and issues, and predictions for the future.